Site icon TechBrains

The Best Times to Post on TikTok in 2022 [Expert Reviews]

Have you ever wondered when the best times are to post on TikTok? MySpace was the first social media platform to appear on the internet in 2004.

Many more have developed since then, including Facebook, Twitter, and Instagram. While all of them have been quite popular in their own way, none has expanded as quickly as TikTok.

It’s also not only for young bodies wanting to boost their following for vanity purposes. Social media, particularly TikTok, is an excellent tool for marketing your business.

There were around 239 million TikTok account holders in 2017. By 2018, this figure has nearly risen to about 500 million. And it’s only getting bigger.

TikTok is quite popular right now. Users all across the world are downloading the software faster than the blink of an eye.

It is believed that there are currently around 800 million active TikTok users globally, including over 100 million in the United States alone.

That’s a lot of exposure, and it translates to over 20% of all worldwide internet users!

TikTok, as you can see, is a popular site. It’s literally packed with tech-savvy consumers eager to get their hands on the latest gadget, the best offer, or some new businesses to follow.

So, whether you’re in the business of selling to the general public, providing a service, or attracting people’s attention, TikTok is the place to be.

The contents are displayed. Everything revolves around timing.

Making the decision to post on TikTok is the first step in increasing your worldwide visibility.
The next step is to figure out when is the best time to accomplish it. When it comes to uploading on TikTok, timing is everything.

How can you determine the best times to post on TikTok?

If you post too early, most people will be asleep.
If you post too late, many people will already be at work, and so on.

The ‘For You’ part is one of TikTok’s most popular sections.
It is believed that up to 75% of the user’s time is spent here.

This section, similar to Instagram’s ‘Explore’ page, allows users to explore fresh material from individuals they don’t currently follow. Posting your information at the proper moment can boost your chances of receiving a positive response from individuals.

Another thing to keep in mind is that trends change all the time. Just because something worked well in the past does not guarantee that it will function well again in the future.
To achieve the greatest interaction from people, you must first conduct research and prepare.

If all you want is exposure in your own nation, you merely need to pick popular times related to your local turf.

However, if you want to reach the most people worldwide, you must examine all of the users in each nation and when they prefer to visit their favourite social media site.

What Are the Best Times to Post on TikTok Every Day in 2022?

When are users the most active?

According to research, the following are the best times to post on TikTok for interaction in 2022:

(EST/Eastern Standard Time)

Using analytics, aim it at your target audience.

However, determining the most popular times for people to visit TikTok is only one-half of the problem. It would be beneficial if you also examined your target audience.

Towards 6.30 a.m., posting anything oriented at adolescents will not earn you many views. It’s a good idea to consider when your target audience is most likely to be on TikTok. Analytics is one of the best methods to accomplish this.

To take benefit of TikTok’s statistics, you must have a pro account. It’s not a function available with a basic user account, but it’s critical if you want to gain the most exposure.

The stats on Tik Tok disclose a lot about your viewers. It informs you of the number of people who have viewed your video and the number of followers you have.

You can also check their top territories, gender breakdown, and other stuff with which they’ve interacted. You may also download and save the findings to your computer for easier viewing.

It is simple to upgrade to a TikTok pro account. With a basic TikTok account set up, navigate to the menu by touching the three little dots in the top-right area of the app.

Then, choose “Manage my account,” followed by “Switch to Pro Account.” That’s all! You’ll see a new menu item named “Analytics” now.

The Pro Account is divided into three tabs:

Overview: This is a glimpse of some really useful data. It displays the number of views you’ve received (and when they were). It also displays how many total followers you have, when they joined, and who has visited your profile. It displays data for the preceding 7 days by default, but you may optionally examine it in 28-day intervals. Another interesting piece of information it provides is your conversion rate. This informs you how many profiles you received in comparison to the amount of views your videos received. It’s a solid measure of if your material is appealing to your audience and whether they want to see more of it.

Content: In this area, you can view all of your post performances over the last 7 days.
Even better, by clicking on a specific post, you can see how many people have viewed it, where they came from, and when they viewed it. When looking for data trends, this is quite handy.

Followers: The Followers tab is the last area in Analytics. You should certainly spend some time getting to know this region because it contains a lot of useful information about your target audience. You can check where your followers are from as well as what time of day they like to browse. This greatly simplifies the process of deciding when to post your next video.

Another graph you should become accustomed to seeing in this area is the Followers Activity graph. This is a map that shows you when your audience is most active on TikTok.

Keep a watch on this for a few weeks, and if the same tendencies continue, you’ll know you’ve found an excellent moment to post.

Think About Your Content

You already know who your target audience is, and you should have a clear sense of the best time to post on TikTok by now.

All that remains is for you to consider what you want to post. This is another case when TikTok’s stats come in handy.

Using analytics can assist you in determining what will have the most impact. So, the first step should be to examine your best-performing content.

To examine this data, go to TikTok’s analytics page and choose “Content.” You can examine how each of your posts performed over the last week and obtain valuable information into what people prefer to view.

If you want to learn more about a certain video, simply click on it. You can see how many people saw, liked, and shared the post, as well as how long they stayed to watch it on average.

Even more crucially, it shows you when and where you shared the item. That is very useful information!

With this information, you can begin to piece together a picture of the relationship between when you posted the post and when individuals watched it.

If you see that the bulk of your most popular posts were viewed on Saturday night, you know that this is most likely the best time to post on TikTok.

Remember that TikTok uses Coordinated Universal Time (UTC), so make sure you adapt this time to fit your followers’ timezone!

If you discover that you have a large number of followers in different time zones, you have two options: Choose the timezone with the highest percentage of your followers and keep to publishing during those hours.


Alter your publishing schedule by selecting prime time windows for each timezone and then alternating to accommodate everyone.

Is it better to post on TikTok in the morning or at night?

According to popular research on the best time to post on TikTok in 2022, the average best times to post are between 6:00 AM and 10:00 AM and 7:00 PM and 11:00 PM, EST.

The days with the most engagement are Tuesdays if you post by 9:00 a.m., Thursdays if you post by 12:00 p.m., and Fridays if you post by 5:00 a.m. This means you may experiment with both postings at night and in the morning.

We recommend that you review your audience data and determine when your target audience is most likely to be online. Make a note of this time and run a few tests to determine when you receive the most engagement. In general, it will be with the bulk of your internet audience, but this isn’t always the case.

Is it Important When You Post on TikTok?

You’re probably wondering if it makes a difference when you post your TikTok videos to your TikTok profile. TikTok’s algorithm determines which films to post on the ‘for you’ tab depending on factors such as repeat views and interaction.

If your films aren’t generating the interaction they require, you’re unlikely to share them with others. So, unless you post low-quality material, your posting timing might make all the difference.

While you post a video when people are already viewing videos, you have a far greater chance of increasing the reach of your material. It would be lovely if posting time didn’t matter and you could post anytime you wanted, but the fact is that it does.

Even large TikTok influencers who have been publishing videos online for a long time must get the timing correct, and while they may be able to set their own time at this stage, they must remain consistent if they want to keep their audience engaged.

Is Saturday a Bad Day to Post on TikTok?

Several studies have indicated that posting on Saturday does not create the same degree of interaction as other days.

Why? One of the main reasons is that, for the majority of individuals, Saturday is their day off from school or job.

You may assume that this means they’re spending a lot more time at home watching TikTok videos, but it can also be a time for folks to catch up on work or hang out with their friends.

If you’re attempting to use TikTok for business, we believe it’s best not to post on your brand’s business account on Saturdays.

What is the location of your target audience?

Another thing to consider about your audience is where the majority of them are situated. Of course, TikTok, like other big social media platforms, is used all over the world, which means that even if you have a modest profile at this point, you’ve undoubtedly got a few admirers outside of your own country.

When it comes to content, having a worldwide audience certainly determines how much you generate. It will also influence when you publish your article.

The publishing times we discussed above, as you can see, are applicable to a specific time zone in North America, which isn’t going to be important if the bulk of your audience is based in India, for example.

Time zones determine when your content is seen and when your TikTok profile is busiest. So, the first step is to figure out where your followers are. We’ve already discussed how to upgrade your TikTok profile to a pro account, which we believe is essential if you want to take use of sophisticated statistics.

These metrics will assist you in determining how many followers you have, whether they are predominantly male or female, and where they are situated in the world.

Keep in mind that if your company is local, you will want to post at the appropriate time depending on your time zone and no one else’s.

It makes no difference if the bulk of your audience is now situated elsewhere; the larger you get, the more people will understand that you are localized, and the more people from your place will begin to follow you.

However, in order to appeal to the proper audience in the right time zone, you must define this from the start.

When Does Your Audience Get Up?

So you’ve determined where your audience is, and now you need to determine when they are awake. This aspect will be a little more difficult, but when it comes down to it, it’s really simply a matter of recognizing the time zones.

You must consider the possibility that your audience is in another time zone, as well as the possibility that they will be awake earlier or later depending on where they are.

You can combine this type of study with what you learn from your TikTok analytics, so determining when the bulk of your audience is awake and reading through their TikTok feed shouldn’t take long.

Determine Your X-Factor

Another component of building a strong TikTok following and determining the best time to post on TikTok is determining your X-Factor. It would be beneficial if you considered what first drew your audience in and what makes your material distinct and remarkable.

Most people feel that your X-Factor is a physical attribute or a talent, but it is actually a characteristic that will stand out and outlast your appearance.

Your abilities and appearance compliment your X-Factor. If you’re not sure what your X-Factor is, enlist the support of friends and family who can point you in the right direction.

How is your content creation going?

Once you’ve determined the best time to post on TikTok, it’s time to crank up content creation. It is quite difficult to handle.

This is because, unlike Instagram, TikTok is all about videos, so you have to put a little more effort into it than just clicking a photo and sharing it.

Creating TikTok material on a daily basis involves a lot of imagination, but the good news is that you don’t have to come up with fresh ideas all the time. You may simply uncover your specialization by documenting what you do on a daily basis.

Unless you are interested in creating humorous skits, we believe that chronicling your daily life is a terrific, simple method to communicate updates with your audience without having to spend hours planning and shooting the ideal video.

Get in Touch with Other TikTok Users

The basic truth of TikTok is that you may try to move ahead and do well with your TikTok profile on your own, but you will fare better if you utilise the social proof and influence of other TikTok users.

It’s tempting to want to accomplish everything on your own and avoid collaborating with your competitors, but if you do, you might wind up becoming quite successful.

This is due to the fact that nothing beats being able to get your content in front of more of the proper audience, and where is the remainder of your audience hiding?

They’re watching footage of your competitors. Instead than attempting to destroy bridges and make enemies on TikTok, we strongly advise you to work with other TikTok users and profit on the fact that their viewership is likely to be larger than yours.

You may either collaborate on a video or produce material and publish it on the other person’s page. This may have a significant impact on your TikTok growth and expose your content to a whole new audience.

Use Hashtags to Your Advantage

You’re probably sick of hearing about hashtags by now, but they’re one of the most critical aspects of any social media strategy. You will be passing up an important opportunity to link your audience with your content if you do not use hashtags.

This is because hashtags are how potential followers locate your material, so if you don’t utilize hashtags on your videos, they won’t be able to find them.

However, you must be creative in how you utilize hashtags, which means you cannot simply slap a few on that you like the sound of and be done with it.

You must think like your audience and consider what they could search for while seeking for videos like yours. The more relevant your hashtags are to your content, the more likely they are to bridge the gap between it and your audience.

Exit mobile version